Celebrating 75 years of speed, power, and the world's fastest motorsport

Speed Was Born At Sunrise

‘The long zigzag dusty road leading across the Mojave Desert to Muroc Dry Lake in Southern California was as much of a challenge as the high-speed racing itself. Traveling across the route at night, after leaving Los Angeles around midnight, the hardy pioneer hot rodders timed their trips to arrive at the destination just before sunup.” — Wally Parks, Drag Racing Yesterday and Today, 1966

The vast dry lake beds of the west are more than barren stretches of dust and silence. They’re sacred ground in the birth of speed. Long before dragstrips and dynos, these sunbaked flats were where people tested machines and forged a new American identity: the hot rodder.

At the heart of this evolution was the Southern California Timing Association (SCTA), founded in 1937 by a loose collection of car clubs looking to see how fast their cars could go. Their mission: set rules, ensure safety, and give everyone a shot at glory. They weren’t anti-authority — they were the authority, built from within by people who loved cars and competition.

One of those people was Wally Parks, the visionary behind the National Hot Rod Association. Parks wasted no time being against anything. He was always for something — for innovation, for fairness, and for creating spaces where the pursuit of speed could be safe, respected, and sustained.

Today, race day still begins at sunrise, just as it did nearly a century ago. As the sun lifts over the horizon, engines roar to life, and camaraderie crackles in the air. Speed’s first starting signal was born from the sun, man versus time — not man versus man.

From those early days of chopped coupes and hand-lettered numbers to today’s NHRA Mission Foods Drag Racing Series, the DNA of hot rodding remains unchanged. It didn’t just shape speed; it shaped culture. It turned rebels into racers and racers into legends. It gave kids with tools and dreams a place to realize their potential.

Parks’ vision wasn’t just about racing — it was about building something that would last. That legacy still echoes across lakebeds and dragstrips with every sunrise.